Affluent Austin, for example
(www.affluentaustin.com), claims to
have data on the top 50,000 most affluent homes in
Greater Austin, Texas. Their data card lets you
target your mailing by zip code, neighbourhood name
or number of households. It looks like this:
78610 Creedmoor 9
78613 Cedar Park 117
78734 Lakeway 2,643
So you could target the 78610 zip code and reach 9
homes. Or you could target the Cedar Park
neighbourhood and reach 117. Or you could ask the
list broker to name the zip codes and neighbourhoods
that had the most households, and Lakeway, zip
78734, would be near the top of the list.
If you are needing to reach wealthy buyers in the
United States, try these top list brokers:
Dun & Bradstreet www.dnb.com
Experian www.experian.com
InfoUSA www.infousa.com
What they buy
Another way to reach affluent prospects with direct
mail is to find lists of people who already buy what
you are selling, or something like it.
Selling yachts? Rent a list of boat/yacht owners from
the government department that issues boat licenses.
Selling yachts to people on Mercer Island,
Washington State? Rent the mailing list of
subscribers to Yacht Magazine and select only those
readers who live on or near Mercer Island.
Selling yachts to newcomers to Mercer Island,
Washington State? Rent the names of new home
owners on the island or recent movers to the island.
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About the author
Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers generate leads, close sales and retain customers using business-to-business direct mail marketing.
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